Google Trends

Here are some recent Google Trends results I found interesting. The maps show which search terms are the most popular in which states over the last five years.

The scuba/snowboard one was mostly a test and the north-south split was much as expected, but I was a bit surprised by a few states. California has some great snowboarding, I’m sure, but I would have thought there would be more interest in scuba. In fact, depending on the season, the popularities switched. But really, it’s Iowa, Nebraska and Kansas that fooled me the most. Sure, you can scuba in lakes, and they may be too flat for much snowboarding, but Minnesota and Colorado are close and it’s awfully cold there.

The middle one, falafel/grits is rather interesting and surpising to me, but I’ll let you draw your own conclusions from it. I’m not sure why the distribution on the three mainstream TV channels, but it’s probably unfair. The term ABC is common for other uses while the others are not, so the overwhelming red may be misleading. In fact if you add the term “network” after each, you get very different results. See below. Then there’s issue as to whether you’re thinking of news, sports, or regular programming,

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