A&W’s Third Pound burger

I recently heard  a disturbing true story that is all too believable. It’s an old story you may have heard, so forgive me if it’s a repeat for you.

In the 1980’s A&W attempted to compete with McDonald’s new Quarter Pounder by coming out with a One-Third Pounder at the same price. It didn’t sell. When consultants were hired and put the question to a focus group the answer was clear: most of the panel thought 1/3 was smaller than 1/4 because 3 is smaller than 4. They thought they were getting less for their money when of course they were getting more with the Third Pounder.

This is not just about marketing or food. It shows how stupid people are and explains a lot of politics today, If people don’t know which is bigger, 1/3 or 1/4, why would we expect them to be able to distinguish lies from truth? It’s a sad commentary on humanity. It makes me wonder whether it’s even worth the effort to try to educate most people.  The idea that everyone should be able to go to college is ludicrous. We should be directing more people to skilled trades.

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