Recent trends in baby names can only be tracked through 2017 since U.S. Census data has published only that far. There are some interesting trends, though. If you just want to know what’s popular these days, you can go to the census site. I’m more interested in what has changed significantly upward or downward and why. Take a look at these charts for the male names Theodore and Colby.
I’m not sure why Colby (and its variant Kolby) first became moderately popular in the 1970s, but the spectacular jump in 2001 I traced to the success of a contestant on the TV show Survivor at that time. The name hasn’t surfaced in pop culture since then that I could find, which is no doubt why it has subsided since then. Theodore, of course, was first popular when our president bore that name. It’s not clear to me why a gradual resurgence began around 2010. Although it’s gradual, it’s quite substantial. Such a slow climb is not typical of a pop culture cause, and is rare among traditional names such as Theodore. The name Winston has a somewhat similar resurgence, beginning about that same time. Is there a new interest in historical figures?
Now let’s examine girl’s names.
Girl’s names tend to be more influenced by pop culture than boy’s names. Jolene (1973) was Dolly Parton’s most popular song in terms of how often it was recorded by others. She also did a popular cover with the band Pentatonix in 2016, no doubt accounting for the surge then. I’m having more trouble attributing those spikes in Samara’s profile. Actress Samara Weaving might be the cause of the most recent one since she’s had major roles in recent movies and the TV series SMILF, but I haven’t been able to track down anything for 2003 where it first jumped. I examined where the name Jolene was most popular during these different time frames. Prior to 1973 the three states in which the name was most popular were Utah, Iowa, and Nebraska. During 1973 – 1977 it was the Dakotas and Alaska (country music territory), and after 2010, West Virginia, Ohio, and Missouri (also country music territory). It may be possible to track demographic movements this way. Much has been written recently about the steroid “crisis” centered on West Virginians moving into Ohio. See my review of Hillbilly Elegy as a good example.
Oddly, or perhaps not, negative publicity about a name, such as an assassin, child molester, or despicable TV character does not seem to result in a precipitous drop in a name’s popularity. Some names do drop, though, and it’s seldom clear why. Colby is perhaps the exception, but it’s clearly not due to negativity, only the absence of the preexisting media boost. Why do long-popular names drop?